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    <title>SORTS Marketing Agency</title>
    <link>https://sorts.agency/en/blog/</link>
    <description>SORTS editorial</description>
    <language>en</language>
    <item>
      <title><![CDATA[How to brief a marketing partner]]></title>
      <link>https://sorts.agency/en/blog/how-to-brief-a-marketing-partner/</link>
      <guid>https://sorts.agency/en/blog/how-to-brief-a-marketing-partner/</guid>
      <pubDate>Fri, 16 Oct 2026 00:00:00 GMT</pubDate>
      <description><![CDATA[A practical list of what a partner needs so a proposal can be specific rather than generic.]]></description>
    </item><item>
      <title><![CDATA[Marketing starts with the business, not with a posting quota]]></title>
      <link>https://sorts.agency/en/blog/marketing-starts-with-the-business/</link>
      <guid>https://sorts.agency/en/blog/marketing-starts-with-the-business/</guid>
      <pubDate>Fri, 16 Oct 2026 00:00:00 GMT</pubDate>
      <description><![CDATA[Why brands in Armenia should clarify purpose, audience, and position before choosing channels and content volume.]]></description>
    </item><item>
      <title><![CDATA[SEO for Armenian businesses: language, intent, and local search]]></title>
      <link>https://sorts.agency/en/blog/seo-for-armenian-businesses/</link>
      <guid>https://sorts.agency/en/blog/seo-for-armenian-businesses/</guid>
      <pubDate>Fri, 16 Oct 2026 00:00:00 GMT</pubDate>
      <description><![CDATA[How to think about Armenian and English pages, hreflang, and local intent without promising rankings.]]></description>
    </item><item>
      <title><![CDATA[What should be clear in a marketing partnership]]></title>
      <link>https://sorts.agency/en/blog/what-a-marketing-partnership-includes/</link>
      <guid>https://sorts.agency/en/blog/what-a-marketing-partnership-includes/</guid>
      <pubDate>Fri, 16 Oct 2026 00:00:00 GMT</pubDate>
      <description><![CDATA[Scope, content volume, media spend, production, and what is not guaranteed.]]></description>
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