Client project
Dream Sweets — digital communication
Content and digital communication work whose results were also assessed with Instagram Insights. The figures are historical and refer to different reporting periods.
For review before publication
SORTS Marketing Agency
DIFFERENT BYDESIGN
Marketing that understands the business first, then makes the brand unmistakable.
We do not start with the number of posts. We start with objectives, audience, market, and the position the brand needs to occupy.
02 · Different by Design
The business sits at the centre.
We do not start with the number of posts. We start with understanding your business.
Difference is not decoration. Creativity should be intentional — supported by strategy, implementation, and evaluation.
SORTS does not sell a package before understanding the business. We build direction first, then choose channels and deliverables that actually serve the objective.
- Business objectivesWhat should grow: sales, enquiries, recognition, or trust.
- AudienceWho decides, what earns their confidence, and where they meet the brand.
- Market and competitorsWhere the category sounds the same, and where the brand can be specific.
- Positioning and communicationWhat to say, what not to say, and in what tone.
03
Services that work as a system.
We can join one discipline or a fuller marketing partnership. Scope follows the objective.
Brand and strategy
Positioning, identity, and direction before content and channels take shape.
Content and creative
Social, editorial content, and production under one communication logic.
Advertising and growth channels
Performance advertising, B2B, and influencer work aligned to objective and market.
Visibility and authority
SEO, link building, and digital PR for durable discovery and trust.
Coordinated marketing
Analytics, landing pages, email, and other channels when the project genuinely needs them.
04
Selected work
Client work is shown only within the supplied evidence. Concept work is labelled separately.
Concept Project
Seasonal confectionery editorial system
A concept project: how a seasonal brand could build visual and editorial rhythm, without a real client contract.
05
Why SORTS
Individualised approach
The proposal is built from the business, not from a ready-made package.
Strategic thinking
Actions connect to positioning, priorities, and measurement.
Creativity with a purpose
Creative work serves clarity and memory, not appearance alone.
Coordinated implementation
Content, campaigns, and production are planned as one body of work.
Performance evaluation
Reporting explains what worked and what should change.
Continuous refinement
Priorities can shift during the engagement according to evidence.
06
A clear path from research to development.
- 01
Research
We understand the business, audience, market, competitors, and opportunities. Before a meeting we prepare a basis for discussion.
- 02
Direction
We establish priorities, positioning, and the marketing strategy.
- 03
Creation and implementation
We develop agreed content, campaigns, and deliverables.
- 04
Evaluation and development
We assess performance and refine the approach.
07
The right strategy starts with the right conversation.
Proposals are shaped around objectives, services, scope, timeline, and resources. Fees are not listed publicly because every engagement is individual.
08
Insights
Marketing insights
How to brief a marketing partner
A practical list of what a partner needs so a proposal can be specific rather than generic.
Sample editorial
Branding and strategy
Marketing starts with the business, not with a posting quota
Why brands in Armenia should clarify purpose, audience, and position before choosing channels and content volume.
Sample editorial
SEO
SEO for Armenian businesses: language, intent, and local search
How to think about Armenian and English pages, hreflang, and local intent without promising rankings.
Sample editorial
SORTS
Let us discuss the next step for the business.
We can begin with a specific problem, the objectives, and a working format that is actually needed.