Marketing insights
How to brief a marketing partner
A practical list of what a partner needs so a proposal can be specific rather than generic.
16 October 2026 · 1 min read
Sample editorial
Writing that helps a decision get made.
Editorial pieces on strategy, content, SEO, and collaboration. Sample articles are labelled.
Branding and strategy
Marketing starts with the business, not with a posting quota
Why brands in Armenia should clarify purpose, audience, and position before choosing channels and content volume.
16 October 2026 · 1 min read
Sample editorial
SEO
SEO for Armenian businesses: language, intent, and local search
How to think about Armenian and English pages, hreflang, and local intent without promising rankings.
16 October 2026 · 1 min read
Sample editorial
Content and creative
What should be clear in a marketing partnership
Scope, content volume, media spend, production, and what is not guaranteed.
16 October 2026 · 1 min read
Sample editorial