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B2B and LinkedIn marketing

B2B positioning, LinkedIn presence, thought leadership, and lead-generation strategy.

The problem

B2B companies often speak in service lists rather than the problem a buyer must solve.

What the work involves

B2B positioning, profile and company-page optimisation, content planning, thought leadership, lead-generation strategy, outreach support, distribution, and analysis.

Deliverables

  • B2B positioning
  • LinkedIn profile and company page optimisation
  • B2B content planning
  • Thought leadership
  • Lead-generation strategy
  • Outreach support
  • Content distribution
  • Performance analysis

How the engagement works

Outreach volume and CRM integration are agreed separately. LinkedIn ad spend is separate from agency fees.

Who it suits

Suitable for service firms, exporters, and teams that sell to other businesses.

Frequently asked questions

Do you write in a personal profile’s name?

We can prepare direction and drafts. Publication voice and approval stay with the client unless otherwise agreed.

Related

Digital strategy and consultingContent and creative marketingDigital advertising and performance marketing

SORTS

Let us discuss the next step for the business.

B2B positioning, LinkedIn presence, thought leadership, and lead-generation strategy.