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Digital strategy and consulting

Audits, market, positioning, channels, funnel, and a measurement framework before production.

The problem

Teams often start with tools before deciding which problem is first and how success will be judged.

What the work involves

Business and marketing audits, market research, competitor analysis, audience definition, positioning, channel strategy, funnel planning, campaign roadmaps, budget prioritisation, and measurement frameworks.

Deliverables

  • Business and marketing audits
  • Market research
  • Competitor analysis
  • Audience definition
  • Positioning
  • Channel strategy
  • Funnel planning
  • Campaign roadmaps
  • Budget prioritisation
  • Measurement frameworks

How the engagement works

Consulting can be a standalone project or the first phase of a partnership. The proposal documents the decisions that production later follows.

Who it suits

Suitable for founders and marketing leads who need direction rather than immediately more content.

Frequently asked questions

Does this include implementation?

Not necessarily. It can end with a strategy document or continue into implementation.

Related

Branding and brand strategyDigital advertising and performance marketingSEO

How to brief a marketing partner

Marketing starts with the business, not with a posting quota

What should be clear in a marketing partnership

SORTS

Let us discuss the next step for the business.

Audits, market, positioning, channels, funnel, and a measurement framework before production.